The 3 Steps to Writing Killer Web Copy that Sells

3 min read

In today's fast-moving economy, consumers are bombarded with thousands of advertisements daily. Not only are consumers exposed to numerous print ads, but in today's digital world, more and more people are accessing information and consuming media through their desktop, tablet and mobile devices. How do you make sure that the copy on your website grabs the attention of consumers, and ultimately converts them to your bottom-line?  Read on to find out.

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1 | Be Concise

Concise writing is a lost skill. As a general rule, a writer should aim to communicate their ideas as succinctly as possible. Rambling and filler content have no place in web copy. If you haven't got the message yet, your content is competing with thousands of other blogs, ads and articles all vying for screen time on your audience's digital device. In the brief moment before your consumer skims over your content, you must capture their attention within seconds. As the tech era continues to grow, people's attention spans will continue to shorten, only increasing the need for your copy to be concise and to the point.

2 | Know Your Audience

Knowing your audience is a vital, but extensive, part of writing effective web copy. For starters, you should think about what group of people you are writing for (your target audience). Put yourself in their shoes and consider what type of content would catch their attention and maintain their interest.

Once you have identified your audience, you can now determine the best method to capture their attention and persuade their conscience. You should be able to discern which (or which combination) of the three modes of persuasion would be most appropriate  to influence your audience: logos, ethos or pathos. Now that your audience is listening, you must pull through and offer them some value. Throw your jabs here. Write your copy as though no one knows your industry better than you do, your readers will believe you.

3 | Go in for the Kill

Maybe "Go in for the Kill" is a little harsh, but what did you expect a post titled "The 3 Steps to Writing Killer Web Copy that Sells" to finish with? Don't make this step more complicated than it needs to be. If you've reached this step, you have already provided your audience with a great piece of content and some value which they can apply and use. Don't beat around the bush, make your call-to-action or ask now. Once your audience begins to notice how much value you are adding to their lives with all of your free content, they will be unable to resist supporting you or buying into your products and services.  Right hook 'em.

See a live example of great web copy, or browse my other web services, by clicking below.

3 Reasons Your Business Should Use Squarespace

3 min read

There are many, many options for creating a new website for your business, or revamping the one that you currently have.  Whether you own a restaurant, boutique shop or a flourishing mini-empire, you have many options to choose from.  Squarespace is a new and fresh platform that can offer your brand exceptional value in the form of pages, galleries, eCommerce, domains, hosting and analytics.  Here are 3 reasons why your business should use the Squarespace platform to build it's next website. 

1 | Modern Templates


Squarespace offers an extensive suite (25+) of professionally designed website templates for you to choose from.  You can find templates suitable for personal use, eCommerce or Ma-and-Pa shops.  Each template has been meticulously crafted by the Squarespace design team, and each one is unique in it's own eye-appealing way.  The templates look stunning in combination with the right photography and typography, which are both integrated into the platform.  Another cool feature is that you can view examples sites using a specific template.

2 | Multipurpose & Mobile Responsive


All websites created using the Squarespace 7 platform come ready to support all major content types, eCommerce, blogs, calendars (and more) right out of the box.  Even more, each and every template is mobile responsive.  In other words, each Squarespace website will display seamlessly and beautifully on desktop, tablet and mobile devices.  As more users switch to browsing the web via mobile, this feature is ever more important.  Additionally, mobile responsiveness and mobile optimization will continue to play a greater role in search engine optimization (SEO).

3 | Cost Effective

All all of featured mentioned in this post are included with a Squarespace subscription.  You also get 24/7 award winning customer support and you can purchase a domain name directly through the platform (or use an existing one!).  A great benefit to using Squarespace is that because you don't have to start totally from scratch, but instead may use a modern template as your base, you don't have to worry about learning any code or paying a developer to complete a project for you from scratch.  The amount of features that are included with your Squarespace subscription is mind blowing, especially considering that now almost anyone can design a fantastic website for their brand.

Now that you are aware of the outstanding features that the Squarespace 7 platform has to offer, let's start a conversation about building a new website for your business that will provide you with unparalleled value for years to come.