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4 Ways Listicles and Medium are Changing Written Content Forever

/ˈlistək(ə)l/. If you don't know what a listicle is, I guarantee you that you've read one before. You are actually reading one right this second. By the book, a listicle is "an article structured in the form of a list, typically having some additional content relating to each item."  Think Buzzfeed, The Huffington Post or Thrillist. You know, those quick-read articles with catchy, clickbait titles that end up with you having wasted an hour of your time. But who can blame you when listicles carefully titled "22 Tweets About Procrastination That Will Make You Laugh Out Loud" or "19 Scrumptious Thanksgiving Casseroles Guaranteed To Impress Your Guests" keep popping up in your sidebar (those are real titles by the way).  

However, a listicle is so much more than just a list or a few bullet points thrown together, sprinkled with highly effective clickbait. As a matter of fact, in combination with platforms such as Medium (a publishing platform founded by Twitter co-founder Evan Williams in August of 2012), listicles are changing the face of journalism. What is causing this unprecedented proliferation of listicles? Read on to find out.

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1 | Saves time.

In a previous blog post, I mentioned that in today's fast paced economy time is everything. People are constantly looking for ways to save time, use time more efficiently and maximize time. You know how the saying goes, time is money. Listicles make it very easy for your audience to read a larger amount of content, in a shorter period of time, in comparison with traditional articles. This goes back to the idea that you must be concise in your writing. No time-conscious person would read your 500-word piece about a topic, when nowadays they can get the same information and receive the same value from a 140-character tweet. By having clear, numbered subtitles for each of your points, your reader can quickly jump from section to section to glean your content.

2 | Easy to explain "how-to."

With an absolutely mind-boggling amount of digital content available on the web, many readers have no time for filler content and just want to be told how-to do whatever they are searching for. Listicles are obviously a great format to write an instructional piece (i.e. "How to Change a Tire" or "How to Increase Your Web Traffic") because of their linear, and numbered, style. Each numbered subtitle serves as a primary step in the instructions, and each body paragraph provides additional details and elaboration.  

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3 | Increased shareability.

Listicles are extremely popular right now, and for good reason. People are sharing these (usually) fun, quick-read pieces all over social media and the internet. Take the time to count how many listicles have been shared on the news feed of your favorite social media site and comment how many you tally-up, below. Most likely, your news feed was crammed full of listicles.  Listicles, in combination with a carefully crafted title, are highly shareable pieces of content. Listicles are commonly shared around on social media sites such as Facebook or Twitter with such ease and unparalleled traction because they take only a minute to read, are easy to remember and, more often than not, touch on a humourous or trending topic. 

4 | WYSIWYG titles.

Any seasoned blogger, or internet marketer, will tell you how important the title of your content can be. With listicles, readers should quickly and easily be able to discern what your content is about. In other words, a listicle title should follow the WYSIWYG style, What You See is What You Get. A listicle title usually starts with a number, giving the reader an idea of the length and value of your content without evening clicking the link. After the number comes the bulk of the title and the text that actually describes what your content is about. One reason it is so common to go on a listicle-reading binge is because of all the catchy titles and the fact that their WYSIWYG titles give readers an exact description of the content is about and how long it will take to read. 

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Whether you like it or not, listicles are here to stay. Anything that saves people time, is easy to digest, can be shared over-and-over again and is clear-and-concise from the title, is sure to catch-on. If you are a blogger used to writing traditional content, give listicles a try, I think you and your audience will really enjoy them. To read another fantastic listicle, click below.

3 Reasons Your Business Should Use Squarespace

3 Reasons Your Business Should Use Squarespace

3 min read

There are many, many options for creating a new website for your business, or revamping the one that you currently have.  Whether you own a restaurant, boutique shop or a flourishing mini-empire, you have many options to choose from.  Squarespace is a new and fresh platform that can offer your brand exceptional value in the form of pages, galleries, eCommerce, domains, hosting and analytics.  Here are 3 reasons why your business should use the Squarespace platform to build it's next website. 

1 | Modern Templates

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Squarespace offers an extensive suite (25+) of professionally designed website templates for you to choose from.  You can find templates suitable for personal use, eCommerce or Ma-and-Pa shops.  Each template has been meticulously crafted by the Squarespace design team, and each one is unique in it's own eye-appealing way.  The templates look stunning in combination with the right photography and typography, which are both integrated into the platform.  Another cool feature is that you can view examples sites using a specific template.

2 | Multipurpose & Mobile Responsive

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All websites created using the Squarespace 7 platform come ready to support all major content types, eCommerce, blogs, calendars (and more) right out of the box.  Even more, each and every template is mobile responsive.  In other words, each Squarespace website will display seamlessly and beautifully on desktop, tablet and mobile devices.  As more users switch to browsing the web via mobile, this feature is ever more important.  Additionally, mobile responsiveness and mobile optimization will continue to play a greater role in search engine optimization (SEO).

3 | Cost Effective

All all of featured mentioned in this post are included with a Squarespace subscription.  You also get 24/7 award winning customer support and you can purchase a domain name directly through the platform (or use an existing one!).  A great benefit to using Squarespace is that because you don't have to start totally from scratch, but instead may use a modern template as your base, you don't have to worry about learning any code or paying a developer to complete a project for you from scratch.  The amount of features that are included with your Squarespace subscription is mind blowing, especially considering that now almost anyone can design a fantastic website for their brand.


Now that you are aware of the outstanding features that the Squarespace 7 platform has to offer, let's start a conversation about building a new website for your business that will provide you with unparalleled value for years to come.